Should I use this? For most products, the answer is no. Only use this Special Application Header in the rare situation where there is a need to promote a product brand over the Pearson brand; for example when users are unaware that they are using a Pearson product and changing this awareness will detract from their experience. This initial use case was a requirement for certain Learning Apps. In all cases, the decision to use a Special Application Header needs to be agreed upon by relevant stakeholders (Product, UX, Marketing).