Keep text short. Use as few words as possible.
Examples: Next, Save, Create, View, Edit, Learn more, Study, Review, Delete, Cancel, and Close
Use sentence case.
Capitalize proper nouns.
Use specific action-oriented text for CTAs.
Examples: Activate, Create account, Sign in, Reset password, Submit, Resend Verification Email, and Go to Dashboard
Be sure to:
- Look across the experience and check for consistent use of labels.
- Reserve enough space in the label for translation to other languages.
- Avoid excessive use of exclamation points (!).